Coach Alicia Fong
Alicia, as an international strength & conditioning coach, has had the opportunity to work with professional and Olympic athletes through to performance enhancement for kids in a number of sports including Olympic level swimming with Mayumi Raheem.

In 2008, Alicia had the opportunity to travel to Malaysia and India to work with one of Bollywood's top movie stars, Hrithik Roshan.

Alicia currently holds a number of qualifications including

• Optimum Performance Training System (OPTS) Certified Personal Training (international)
• OPTS Level 1 Strength & Conditioning Specialist
• OPTS Level 2 Corrective Exercise & Rehabilitation Specialist
• Certified Kettlebell Trainer (CKT) through the International Kettlebell and Fitness Federation (IKFF)
• Privately coached by Steve Cotter, one of the world's leading authorities in the art of the kettlebell
• Mike Boyle's Functional Strength Coach Mentorship in Boston 2007
• Perform Better Summit Seminar in Providence & Long Beach 2008
• Thomas Plummer's Workshop Series in SF 2008

Alicia has also had the chance to study and work under some of the best coaches in the world including Mike Boyle, having completed a mentorship with Mike Boyle in 2007.

Alicia now owns and manages AF Performance Center. She opened AF Performance Center, a Santa Monica's private sport facility, in October of 2008. The facility provides an atmosphere that promotes active, healthy lifestyles for all individuals of all ages and fitness levels, from office workers/homeowners to professional athletes. The facility carries all state-of-the-art functional equipments which no commercial gym in the nearby area has.

She coaches not only individuals privately or semi-privately, but she provides education to personal trainers and coaches around the world.

For Alicia's personal website go to www.coachfong.com

Coach Peter Rouse
Peter, with a Ph D in Exercise Physiology and MS in Biochemistry, became one of the best known international strength and conditioning coaches and presenter in South East Asia, Hong Kong, Australia, New Zealand and US. He developed Optimum Performance Training System (OPTS), an international Certification and Education Program for trainers. He also developed the Scientific Fat Loss System - The world's most advanced fat loss system.

He has over 20 years of fitness background including owning, managing and consulting several commercial and private gyms. Over his career, he has trained lots of professional athletes who won medals in the Olympics and world titles such as Steve Westlake (Olympic Rower and winner of Atlantic Rowing Race 2001), Matt Goodman (Atlantic Rowing Race Winner 2001), Ray and Ron Sefo (both Professional K-1 Fighters), David Tua (Professional Boxer), Mark Carter (Professional Rugby Player for the New Zealand's All Black Team), Stars & Stripes (US Yachting Team) and Mayumi Raheem (Olympic Swimmer 2008).

Peter has numerous certifications and qualifications:

• Strength & Conditioning Specialist Level 4
• Rehabilitation & Corrective Exercise Specialist Level 4
• Certified Personal Trainer, NASM
• Performance Enhancement Specialist, NASM
• Sports Fitness Specialist, NASM
• Integrated Flexibility Specialist, NASM
• Corrective Exercise Specialist, NASM
• Metabolic Typing Specialist - Dr William Kelley

Not only is Peter a world title athlete himself, but he is a rehabilitation specialist who has studied Neuromuscular Therapy (NMT) under two of the best world-known specialists in USA and London, Acupressure in China where it is originated, Myofascial Trigger Point Therapy, Intergrated Structural Therapy and Cranio Sacral Therapy. He has fixed major hip, knee and/or back problems/injuries through combined therapy methods with all of his past and current clients who were told surgery was the only solution by their doctors or medical specialists.

Peter recently moved to LA and is currently at AF Performance Center coaching, providing rehab and providing education to other trainers. He continues to expand his knowledge by attending other well-known coaches in the world. Here are some of his past studied materials:

• Functional Strength Coach Mentorship, Mike Boyle
• Program and Advanced Program Design, C.H.E.K
• Scientific Back and Core Training, C.H.E.K
• Golf Biomechanics, C.H.E.K
• Life Coach, C.H.E.K
• Functional Diagnostic Medicine - Functional Medicine University
• Flexibility Training Series, King Sports International
• Injury Prevention and Rehabilitation Series, King Sports International
• Flexibility and Strength Specialization Series, King Sports International
• Speed Specialization and Plyometrics Training Series, King Sports International
• Periodization and Integration Series, King Sports International
• Perform Better Summit Seminars, Perform Better
• Ryan Lee Boot Camp, Ryan Lee
• Kettlebells Seminar, Steve Cotter

For Peter's personal website go to www.coachrouse.com